Proficient Copywriter

Quote of the Day: “Champions Adjust.” Andy Karl

Posted by on April 20, 2017 at 10:28 am

You can’t see the cast he’s wearing. You can’t imagine the pain he must be experiencing. But when Andy Karl went onstage opening night as the lead actor in the new Broadway soon-to-be smash musical, “Groundhog Day,” he was wearing a painful cast. Seventy two hours earlier, Andy Karl tore his anterior cruciate ligament (ACL) […]

My favorite commercial ever. Period. No, that’s what it is about.

Posted by on February 13, 2017 at 12:46 pm

A Period Commercial In commercials, humor sells. But no matter how funny a commercial is, if you remember the spot, but not the product, #fail! That’s what makes the commercial for Hello Flo period supplies so brilliant. It’s not easy to write a funny commercial about what it’s like for a preteen to get her […]

Why I Am Willing to Meet with Kellyanne Conway. Again.

Posted by on February 9, 2017 at 3:03 pm

Here are today’s topics: 1. Breaking News! Why I met with Kellyanne Conway 2. Yuri Gridniev’s First American Logo 3. Seven Places You Won’t Find on Google Maps 4. Headlines Written by Headless Headline Writers STAN: Oh, no! Liar, liar, pants on fire. Goldman’s trousers are aflame! Again! HARRIET: Stan, what in the blazes are […]

Oh, no.

Posted by on January 20, 2017 at 9:43 am