Jack Goldenberg
128 Mackenzie Lane South
Denville, NJ 07834
jackgoldenberg@mac.com
(H) 973-627-1994 (C) 973-590-7343
PROFILE
Strategic and innovative, and prolific Copywriter/Creative Director with successful track record launching new products with traditional media and social marketing. Proactive marketer with extensive experience creating major brand building campaigns for QSR, pharmaceuticals, branded entertainment, children’s toys, food and beverages, CPG, retail, financial, hotels, banks, apparel and real estate. Excellent storyteller who knows how to craft consumer benefits in a memorable and impactful way. Capable of juggling competing projects, egos and deadlines with skill and professional attitude.
SELECTED ACHIEVEMENTS
* Creative Director on McDonald’s first Happy Meal, introduced McDonald’s breakfast.
* Created $26 million Pee-wee Herman license for CBS-TV.
* Helped 300 families and individuals secure a home and new job after hurricane Katrina.
* Wrote 42-page textbook about R&D for pharmaceutical industry.
PROFESSIONAL EXPERIENCE
Freelance Copywriter, EINSTEIN DA VINCI & GOLDENBERG, Denville, NJ, 2008-Present: Clients: Wyndham Hotels, Mirae Asset Financial Group, McCormick Spices, Lexapro, Oxistat, Cutivate, Rosula, HBO’s From Jail to Yale, Obama Watches, Actor’s Hall of Fame, McGraw-Hill Federal Credit Union.
Senior Copywriter, BRISTOL-MYERS SQUIBB, Plainsboro, NJ, 2006-2008
* Provided brand strategy and content for Bristol-Myers Squibb corporate Web site personalizing it with the voice of the employees rather than corporate speak.
* Wrote and produced Flash e-mail campaigns promoting brands (Emsam, Abilify, corporate communication, BMS R&D.
* Wrote copy for wide range of agency brands: BMS Corporate, R&D, Emsam, Enfamil, Mead Johnson Nutritionals, NY Aids Walk, National Mental Illness Anti-Stigma campaign, Orencia, and Baraclude.
Copywriter, EURO RSCG LIFE INTERACTION, New York, NY 2006
* Provided content and copy coordination for interactive pharmaceutical ad agency. Clients included: Lovenox, Lantus, Raptiva, RetinaCME.org and Synera.
Vice President, Copy Group Supervisor, COMMONHEALTH, Parsippany, NJ 2004-2005
* Provided content for corporate Web site: www.commonhealth.com
* Clients: Avodart (prostate drug for BPH) and Suboxone (opioid dependency).
Copywriter/Marketing Creative Director, BLAKESLEE GROUP, Baltimore, MD, 1994-2004
*Responsible for creative direction and marketing for $45 million ad agency.
* Clients: Coca-Cola Fountain, Dentsply Pharmaceutical, Blimpie, Roy Rogers restaurants, McCormick Spices, Hershey’s
Chocolate, After Six Formal Wear, Ellesse.
Copywriter/Marketing Creative Director, EINSTEIN, DA VINCI & GOLDENBERG, Westport, CT, 1989-1994
* Created Scrubbing Bubbles Tub Club for Dow Scrubbing Bubbles.
* Clients: Pizza Hut, World Book, Dow Chemical, Girl Talk syndicated TV show, Choice Hotels, Belvedere Hotel.
* Suggested Trolls license resulting in $600 million in sales.
Associate Creative Director, AC&R ADVERTISING, New York, NY, 1985-1989
* Created Pee-wee Herman license and toy line resulting in $26 million sales.
* Forecast trends in children’s entertainment, marketing and licensing.
* Retail clients: Foot Locker, Lady Foot Locker, Gitano Jeans, Zales Jewelers, The Wiz.
Associate Creative Director, GRIFFIN BACAL, New York, NY, 1983-1985
Wrote over 50 commercials for Hasbro Toys, including: GI Joe, Milton Bradley games, My Little Pony, Digger the Dog, Weebles.
Associate Creative Director, RICHARD & EDWARDS, New York, NY, 1981-1983
* Recommended Coleco buy Cabbage Patch Kids license rejected by other majors.
* Managed Cabbage Patch Kids promotions. Created Cabbage Patch Kids Club.
Marketing Creative Director, GOLDENBERG & ASSOCIATES, Chicago, IL, 1979-1981
* Underwritten by McDonald’s to create sales promotions for children’s/family products.
* Created National Talent Hunt for movie “Annie
Sales Promotion Creative Director, FRANKEL & CO., Chicago, IL, 1978-1979
* Responsible for creative direction of one of America’s largest sales promotion agencies.
* Created Star Trek Happy Meal, McDonald’s first national entertainment tie-in. Introduced McDonald’s breakfast day part.
Wrote Local Store Marketing Program.
* Created McDonald’s Collect-and-Win game stamp program.
Copywriter D’ARCY MASIUS BENTON & BOWLES, New York, NY, 1975-1978
* Wrote and produced commercials for Hasbro Toys, Honeycomb & Alpha Bits cereals.
* Marketed Pop Rocks and Space Dust, the most successful candy introductions ever.
EDUCATION
Graduated American University, BS in Political Science.
Portfolio: http://www.creativehotlist.com/jgoldenberg
Blog: http://www.10minutesofbrilliance.com
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Prolific Copywriter
This is a great start. And I am impressed that George Spelvin was your first post. It’s almost impossible to get him to leave anything on line,
I know Jack. I mean I REALLY know Jack, for like 40 years… although Jack often tells me I don’t know jack. The only thing that mystifies me about Jack and his incredible creativity is that he’s not technically in the same league as Bill Gates or, more to the point, Richard Branson. I say technically because I’m confident the name Jack Goldenberg will one day be as familiar to the world as theirs names are. Maybe it is the ADHD. Regardless, I don’t worry about the future, because I figure when Jack becomes a master of the universe soon, he’ll appoint me to some cool sinecure where Victoria’s Secret-league babes get my coffee in the morning and accompany me to Studio 54 at night. Sure, they closed that place. But you know what I mean: Jack can spot talent; takes a genius to recognize genius. Right, Jack?
Hey, Jack, did I tell you lately that I love you? No? Must be the ADHD.
For the last 30 years, every time I’ve taken a new job where I was in charge of the strategy, creativity and budget, I hired Andy to make me look good. And he always has. It’s smart move to hire people who are smarter than you.
Jack is the man with the plan…and one of the nicest earthbound angels you’d ever want the pleasure of knowing.
I have know Jack for over 30 years, which is much too long to know Jack.
And speaking of long, the resume that Jack displayed (which is the short version) is unusual. Unusual in the sense, that Jack’s summary of his academic and work history, he can (unlike most others) show and discuss it at any time without fear of exaggeration and/or contradiction by anyone. Well…not quite anyone, the exception being his long time friends, which, luckily for Jack, are very few.
After spending many, many years with Jack (not easy) I am confident in my belief, that it’s not only his extraordinary creative skills that led to his phenominal success, but of great significance, is his unrelenting and tenacious determination to achieve the goals he establishes in his action plans.
In conclusion, do not under estimate Jack’s ever present and on-going Positive Attitude!
That’s my boy…
Lloyd Simon
Thanks, Mr. Simon, sir, of all the fathers-in-law I’ve ever had, I consider you in the top 2.
I can name that Jack in one minute because that’s all one needs upon mtg him to know he’s got the goods.
Just ask Professor Irwin Corey
And, he and I should know because we once did (and always will) Back Jack!
You should too; he won’t steer you wrong.
Mel, I forgot that you were with me the day we convinced Professor Irwin Corey to have diner at my college apartment. He was a great comedian, but a real slob. He started eating before we even had a chance to sit down and he ate his peas with a knife!
After writing that last sentence, I realized I must have had a faulty memory. How could someone eat peas with a knife?
So, I Googled “eating peas with a knife,” and there were dozens of examples of people explaining the practice of eating peas with a knife. Who knew? Professor Corey was ahead of his time!
NONE BETTER THEN ”JACK”…….HE ROCKS AND RULES>>>>>
Thanks, Stuart. I’m afraid I might lose a few readers this Friday when I play down the jokes and play up wisdom. Plus, I mention God and you can imagine how ticked off some people get when I mention Her.
I think Stan and harriot would have enjoyed hanging out with Einstein and Da Vinci. I know I havn’t posted on every blog but I assure you I am enjoying them all. It just flows and I always get a chuckle ; )
Jack,
Your musings are on point and very enjoyable.
I believe you went to Milford Mill class of 64.
I was class of 66 and JV soccer when you played Goalie on the Varsity squad.
I guess the record business was short lived, ” Silence” didn’t make you a one hit wonder?
Keep the sarcasm coming.
Regards,
Howard Sutch
Howard,
Howard, I don’t know how you stumbled across my blog, but I’m glad you did. I hope you’ll stick with it for a while. I was actually in the class of ’65 (Jeez, I’m NOT that old).
As far as being the Goalie on the JV soccer team, I think you have me confused with someone with real sports talent. I made the Varsity Hootenanny Squad and even the Varsity Drama Club, but never quite made upper echelon sports teams. The only JV team I was on was Jewish Varsity.
“Silence” did make me a one hit wonder. People wondered why I made a record with no sound on it.
Look at me. Talking around records. I think you or I should explain what a record is to some of my younger readers. Thanks again for stopping by. Jack
Jack, I find your rantings very amusing. Filled with currents topics and not current topics, but always amusing.Your energetic spirit really comes out.
One thing that I’m happy about is that I didn’t take up your offer to do cartoons.
If I did I’d be in need of respiration. Love ya.
Thanks Wally, coming from my World’s Favorite Cartoonist, that’s a big compliment. But I still think you should supply me with 1 or 2 cartoons a year. That won’t affect your respiration or your perspiration. I’m just a big fan.
Hope you are enjoying your New iPad Jack…be good. Jose
Jose, you came by. I’m impressed.
You will be proud to know that I’m writing my Reply on my iPad. I love it. It’s very intuitive. I’m getting a lot out of it, but there’s a lot I don’t know. Thanks for coming by. Hope you’ll come back.
Jack
I’m glad to here that, I like staying in touch with majority of my customers to make sure they are happy with their products, I would like to invite you to our free iPad workshop on Wed Nov 24th @ 6pm. Thanks. I’ll keep in touch.
[...] writer Jack Goldenberg is a prolific copywriter, creative marketing consultant and professional blogger of 10 Minutes of [...]
[...] as a Creative Copywriter, I feel it’s my duty to understand English words no matter how confusing they are. Of course, [...]
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the identical comment. Is there any approach you possibly can take away me from that service? Thanks!
I think I can help you out. I’m not positive this will work, but I’ll give it a try. E-mail me at my regular e-mail, jackgoldenberg@mac.com. Tell me which blog post (title name if possible) you left a comment on and what name you used. It looks like your name is Jack, also.
Once I know where you left the comment I can go in and delete your comment. That should take care of the recurring e-mail since my blog will not have a record of your comment once I delete it.
I can’t guarantee that will work, but if it doesn’t, I’ll try to figure out another way to solve it.
Remember, don’t contact me through the blog because that might make the situation worse. Contact me through my regular e-mail mentioned above. Sorry you’re having a problem. Jack