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Happy Birthday Earth Day, from the Former Head of the Earth

Published on April 21, 2017 By Jack Goldenberg
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The True History of Earth Day and International Earth Day. This Saturday, April 22, the Earth will be 4.543 billion years old (give or take a few eons). And Earth Day, the annual celebration honoring Mother Earth and all the humans, plants and animals who populate the 3rd planet from the Sun, will celebrate its […]




My favorite commercial ever. Period. No, that’s what it is about.

Published on February 13, 2017 By Jack Goldenberg
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A Period Commercial In commercials, humor sells. But no matter how funny a commercial is, if you remember the spot, but not the product, #fail! That’s what makes the commercial for Hello Flo period supplies so brilliant. It’s not easy to write a funny commercial about what it’s like for a preteen to get her […]




Happy Earth Day Tomorrow from the Former Head of the Earth

Published on April 21, 2016 By Jack Goldenberg
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I can’t believe how low I’ve fallen! I’m just a Copywriter! And yet, more than 40 years ago I was Head of the Earth. “What,” you say, “that’s impossible!” You doubt I was Head of the Earth! Well, it’s true. As the Readers of my blog, 10 Minutes of Brilliance know, I actually was the […]




On Earth Day, 47 years ago, I was Head of the Earth! Really. Check with the UN.

Published on April 22, 2015 By Jack Goldenberg
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STAN: Liar, liar, Goldenberg’s pants are on fire! I’m so mad, I can’t see straight.  I’m going to quit this gig and get a job on a real blog! HARRIET: That would be tough, Stan. Did you forget you’re imaginary? STAN: I don’t care, Harriet. I’m sick and tired of being the comic foil for […]