by Jack Goldenberg | Jan 24, 2014 | Proficient Copywriter
Today’s blog contains something for all my 11,000 Brilliant Readers: 1. Advertising pros will find a piece on the marketing of Pop Rocks as it relates to a current assignment of mine, The Art of Naming a New Product 2. Read about real products with awful names...
by Jack Goldenberg | Jan 8, 2014 | Proficient Copywriter
STAN: It’s so cold, I saw a chicken with a Capon. HARRIET: Stan, that’s the funniest thing you’ve ever said. STAN: So, you’ll sleep with me? HARRIET: That’s the second. Thanks for staying with us all the way to the end of today’s...
by Jack Goldenberg | Jan 3, 2014 | Proficient Copywriter
HARRIET: Wake up Stan, wake up. Jack’s writing another blog. STAN: What? What are you talking about? Goldfinger wasn’t supposed to write one of his %$#&!# stupid blogs for another week or more. HARRIET: It’s not Goldfinger, Stan, it’s...
