by Jack Goldenberg | Aug 20, 2017 | Proficient Copywriter
Your Personal Guide to Watching the Great America Solar Eclipse in your Zip Code The Great American Solar Eclipse that hits town today, Monday, August 21, will be here for one Performance only. And it won’t last long. The Universe will be streaming the partial eclipse...
by Jack Goldenberg | May 12, 2017 | Proficient Copywriter
It’s Mother’s Day 2017 and we’ve got a lot of ground to cover, so fasten your seat belts. (Wait. Didn’t Attorney General Sessions outlaw seat belts? Oh no, sorry, that’s next week!) One wish, please. If you like today’s blog, please...
by Jack Goldenberg | Apr 21, 2017 | Proficient Copywriter
The True History of Earth Day and International Earth Day. This Saturday, April 22, the Earth will be 4.543 billion years old (give or take a few eons). And Earth Day, the annual celebration honoring Mother Earth and all the humans, plants and animals who populate the...
by Jack Goldenberg | Apr 20, 2017 | Proficient Copywriter
You can’t see the cast he’s wearing. You can’t imagine the pain he must be experiencing. But when Andy Karl went onstage opening night as the lead actor in the new Broadway soon-to-be smash musical, “Groundhog Day,” he was wearing a...
by Jack Goldenberg | Feb 13, 2017 | Proficient Copywriter
A Period Commercial In commercials, humor sells. But no matter how funny a commercial is, if you remember the spot, but not the product, #fail! That’s what makes the commercial for Hello Flo period supplies so brilliant. It’s not easy to write a funny...