by Jack Goldenberg | Feb 7, 2018 | Proficient Copywriter
After an 8-month absence, Jack Goldenberg returns with a new edition of his world-famous blog, 10 Minutes of Brilliance. The current blog features all the ingenuity and irreverence that captured the attention of over 20,000 loyal Readers in 2017. (Well, 20,000 before...
by Jack Goldenberg | Apr 22, 2015 | Proficient Copywriter
STAN: Liar, liar, Goldenberg’s pants are on fire! I’m so mad, I can’t see straight. I’m going to quit this gig and get a job on a real blog! HARRIET: That would be tough, Stan. Did you forget you’re imaginary? STAN: I don’t care,...
by Jack Goldenberg | Feb 5, 2015 | Proficient Copywriter
Hi, Welcome to 10 Minutes of Brilliance. STAN: It’s more like 10 Minutes of Stupidity. I’m your host, Jack… STAN: …Silverberg? No, no, it’s Goldenberg. Jack Goldenberg, Stan,. Now will you please shut up? STAN: Hey, a**ho**, you’re...
by Jack Goldenberg | Jan 24, 2014 | Proficient Copywriter
Today’s blog contains something for all my 11,000 Brilliant Readers: 1. Advertising pros will find a piece on the marketing of Pop Rocks as it relates to a current assignment of mine, The Art of Naming a New Product 2. Read about real products with awful names...
