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My favorite commercial ever. Period. No, that’s what it is about.

February 13, 2017




A Period Commercial In commercials, humor sells. But no matter how funny a commercial is, if you remember the spot, but not the product, #fail! That’s what makes the commercial for Hello Flo period supplies so brilliant. It’s not easy to write a funny commercial about what it’s like for a preteen to get her […]




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Posted in Proficient Copywriter 2 Comments »

Why I Am Willing to Meet with Kellyanne Conway. Again.

February 9, 2017




Here are today’s topics: 1. Breaking News! Why I met with Kellyanne Conway 2. Yuri Gridniev’s First American Logo 3. Seven Places You Won’t Find on Google Maps 4. Headlines Written by Headless Headline Writers STAN: Oh, no! Liar, liar, pants on fire. Goldman’s trousers are aflame! Again! HARRIET: Stan, what in the blazes are […]




Posted in Proficient Copywriter 6 Comments »

Oh, no.

January 20, 2017




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Posted in Proficient Copywriter 4 Comments »

Introducing the Bravest Man and Worst Company in America 2017

December 31, 2016




Welcome to My Final Blog of 2016 Featuring the Best of the Best and the Worst of the Worst! What a year! Glad it’s almost over. I’m working hard to finish this year-end blog tonight before they Drop the Ball (No, I’m not talking about the election!) Over 24,000 people signed up to read 10 […]




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Posted in Proficient Copywriter 7 Comments »