Proficient Copywriter

The Toughest Job in the World Is A Real Mother

Posted by on May 12, 2017 at 3:55 pm
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It’s Mother’s Day 2017 and we’ve got a lot of ground to cover, so fasten your seat belts. (Wait. Didn’t Attorney General Sessions outlaw seat belts? Oh no, sorry, that’s next week!) One wish, please. If you like today’s blog, please LIKE IT, Tweet it or send it to your Mother. After all, she’s got […]




Happy Birthday Earth Day, from the Former Head of the Earth

Posted by on April 21, 2017 at 9:50 am
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The True History of Earth Day and International Earth Day. This Saturday, April 22, the Earth will be 4.543 billion years old (give or take a few eons). And Earth Day, the annual celebration honoring Mother Earth and all the humans, plants and animals who populate the 3rd planet from the Sun, will celebrate its […]




Quote of the Day: “Champions Adjust.” Andy Karl

Posted by on April 20, 2017 at 10:28 am
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You can’t see the cast he’s wearing. You can’t imagine the pain he must be experiencing. But when Andy Karl went onstage opening night as the lead actor in the new Broadway soon-to-be smash musical, “Groundhog Day,” he was wearing a painful cast. Seventy two hours earlier, Andy Karl tore his anterior cruciate ligament (ACL) […]




My favorite commercial ever. Period. No, that’s what it is about.

Posted by on February 13, 2017 at 12:46 pm
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A Period Commercial In commercials, humor sells. But no matter how funny a commercial is, if you remember the spot, but not the product, #fail! That’s what makes the commercial for Hello Flo period supplies so brilliant. It’s not easy to write a funny commercial about what it’s like for a preteen to get her […]