by Jack Goldenberg | May 25, 2014 | Proficient Copywriter
STAN: Today’s edition of 10 Minutes of Brilliance has “Nothing for Anyone.” HARRIET: Stan, you exquisite jerk, I don’t think you have that quite right. STAN: No? Oh sorry. I meant to say it has “Something for Everyone.” HARRIET:...
by Jack Goldenberg | May 8, 2014 | Proficient Copywriter
Today we’re going to cover a lot of ground, so fasten your seat belts. 1. We’ll start off with a description of “The Toughest Job in the World” and see a video of some of the 27 people crazy enough to apply for it. I’m warning you, this...
by Jack Goldenberg | Feb 20, 2014 | Proficient Copywriter
Newspapers have a long-standing policy of allowing elected officials and other well-connected individuals the privilege of publishing their editorial opinion in their publication. (I’ll stop for a minute while someone explains to the young people in our audience what...
by Jack Goldenberg | Feb 13, 2014 | Proficient Copywriter
Today’s blog will be a little shorter than usual. STAN: Like you, Goldstein? STAN TO HARRIET: How tall is Goldstein, Harriet? Four foot two? Three foot, seven? HARRIET: It’s Goldenberg, Stan, not Goldstein and he’s at least five, five. Maybe five,...
by Jack Goldenberg | Jan 24, 2014 | Proficient Copywriter
Today’s blog contains something for all my 11,000 Brilliant Readers: 1. Advertising pros will find a piece on the marketing of Pop Rocks as it relates to a current assignment of mine, The Art of Naming a New Product 2. Read about real products with awful names...
