by Jack Goldenberg | Feb 13, 2014 | Proficient Copywriter
Today’s blog will be a little shorter than usual. STAN: Like you, Goldstein? STAN TO HARRIET: How tall is Goldstein, Harriet? Four foot two? Three foot, seven? HARRIET: It’s Goldenberg, Stan, not Goldstein and he’s at least five, five. Maybe five,...
by Jack Goldenberg | Jan 24, 2014 | Proficient Copywriter
Today’s blog contains something for all my 11,000 Brilliant Readers: 1. Advertising pros will find a piece on the marketing of Pop Rocks as it relates to a current assignment of mine, The Art of Naming a New Product 2. Read about real products with awful names...
by Jack Goldenberg | Jan 8, 2014 | Proficient Copywriter
STAN: It’s so cold, I saw a chicken with a Capon. HARRIET: Stan, that’s the funniest thing you’ve ever said. STAN: So, you’ll sleep with me? HARRIET: That’s the second. Thanks for staying with us all the way to the end of today’s...
by Jack Goldenberg | Jan 3, 2014 | Proficient Copywriter
HARRIET: Wake up Stan, wake up. Jack’s writing another blog. STAN: What? What are you talking about? Goldfinger wasn’t supposed to write one of his %$#&!# stupid blogs for another week or more. HARRIET: It’s not Goldfinger, Stan, it’s...
by Jack Goldenberg | Dec 21, 2013 | Proficient Copywriter
Today, we’ll explore the following topics: 1. TRUTH in Advertising: The Worst Hotel in the World 2. An Absolutely Wonderful Foot Locker Commercial 3. Bacon Underwear: A Very Strange Car Wash Ad 4. A Day in the Life of New York 5. A Tribute to YOU and Nelson...
by Jack Goldenberg | Oct 16, 2013 | Proficient Copywriter
I almost didn’t get to write today’s blog. I had so much on my To Do List. My To Do List 1. Hand photo to a stranger on a crowded elevator. Get out at the next floor and say quietly, “It has to look like an accident.” 2. Go to McDonald’s drive-thru. Order...
